What is Keywords Management ?
Keyword management is a multistep approach to discover, analyze, and organize a set of keywords, in order to to build and optimize SEO campaign. This is an ongoing process that requires a lot of effort and skill from a SEO expert.
SEO is a complicated and cyclical process, but most keyword suggestion tools will not babysit you to understand the whole process. These tools provide suggestions, but never tell you what to do with your data. You are alone when it comes to develop a solid strategy and implement those targeted keywords to your website.