What is SEO ?
It is estimated that about 80-85% of the new visitors to your website come through results thrown up by search engines – making it imperative to optimize your website for these very search engines. In other words, Search Engine Optimization (SEO) is the process of making your website “search engine friendly”.
As per analysis, it is known that visitors sent to your website by search engines are genuine and prospective customers who spend a significant time on your website and visit the maximum number of pages. If your website carries adequate information about your products and services, your business visitors generally send you online enquiries.
Why SEO is Important ?
Millions of businesses adds products and services related pages every day. And, every business hopes to feature prominently among the Search Engine Result Page (SERP). Whenever a prospective buyer seeks information about a particular product or service, a website correctly optimized for those set of search phrases, ranks prominently.
Search engines are complex algorithms known as spiders, robots or crawlers. Simply put, these are software used to check your website for understanding its content, evaluating its relevance and adherence to search results standards, etc. They then save these results into a large proprietary databases. Every time there is a search query, the search engine retrieves your website information from the database and presents the same to the user.
