What is Keywords Management ?
Keyword management is a multistep approach to discover, analyze, and organize a set of keywords, in order to to build and optimize SEO campaign. This is an ongoing process that requires a lot of effort and skill from a SEO expert.
SEO is a complicated and cyclical process, but most keyword suggestion tools will not babysit you to understand the whole process. These tools provide suggestions, but never tell you what to do with your data. You are alone when it comes to develop a solid strategy and implement those targeted keywords to your website.
Why Good Keywords Management is Important ?
A solid keyword management system plays a crucial role in search engine marketing efforts. By conducting a deep approach on keyword grouping and organization, discovery, analysis, and action, you will see a better productivity, greater relevancy in the search engines, and savings lots of time and money.
From SEO point of view, a good keyword management offers a great value in generating more relevant content, higher natural rankings thus improve SERPs, and more qualified web traffic. As the final result, a good strategy will lead to a better conversion.
How We Manage Keywords ?
When people started their SEO consultancy business, they tend to do everything by themeselves. Eventually, some of them could picked up the knowledge and be a one-man show, while the majority of people can only take one or two new skills. Of course you can always go to Fiverr.com or Elance.com to get your work done, but isn’t it a time-consuming job trying to find the right freelancer, even if you find one, will they respond to your email or able to chat with you on skype to discuss the project ?
