What is Keyword Analysis ?
Keyword analysis is the life center in search engine optimization (SEO). It identifies the keywords that your potential clients are looking for to rank in the search engines, mostly in Google, Yahoo, and Bing. Keyword analysis tools have made it very handy to determine the keywords that most people are searching for in the search engines. By entering the potential targeted term, these tools will tell you the number of people who are searching for that specific keyword. There are different keyword analysis tools; Word tracker and Google Keyword Planner are the most commonly use.
Why is keyword analysis important?
Keyword research is the first and most crucial step in SEO process. Would you take a vacation without planning places to go, things to do, and the route to take you to your destination? Likewise, keyword analysis is the map to rank your website in search engines.
Search engines rank URLs for particular keywords or keyword phrases, hence keyword analysis is without a doubt is essential to the overall optimization process as you can see on the pyramid illustration on the right side. The key to successfully optimizing a web page is first understanding as much as possible about the words or phrases for which users are searching.
After reviewing the selected keywords, you should easily be able to decide which keyword phrase(s) have at least a moderate amount of search volume with less or no competition.
Once you select the potential phrase(s) based on your keyword analysis, you will know the value to place in the title tag of your web page and continue further with on-page and off-page optimization.
What we do in Keyword Research?
Being on the business for years and faced many Google updates throughout the years, we have enough experience to rank your targeted keywords in any niche.
Aside from the above-mentioned-free tools, we also use paid keyword-research tools to get as much data as possible about the potential keywords, including number of searches and competition level.
Since Google acquires 60-70% of internet search volume, the result returns by Google tool is based on the large volume of search data, including global monthly search, local monthly search (specific to every country supported by Google), and cost estimation for Google Ads. The higher the price for specific keyword, the more competitive the keyword is.
Tools are more accurate than humans. They produce more appealing results than those that a human would produce. However, only humans can explain the computer’s data. Hence, we have our own bullet-proof strategy for keyword research. Not only checking search volume and competition level, we will also use your competitor’s backlinks profile to understand the targeted phrase even more. We call it in-depth keyword analysis.
We are ready to take up your project whenever you are ready to boost your website to Google page one. See you on TOP !