- Where can I find your current and previous work?
Advanced candidate should able to share links of their work that demonstrate their expertise. You can always ask them what keywords they are ranked for, search engines they are targeting, and how long the keywords had stayed on Google page one.
- How will you optimize my website for search engines?
This is crucial! You should know what they will do to your site. You need to understand clearly about the method and if it is compliant with the search engine policy. Spammy backlinks could lead to site being deindexed on the next algorithm.
- How aware are you about the latest search engines algorithm?
Search engines always improve their algorithm to provide more accurate search result data and not all SEO methods could follow all the updates.
- How long can you finish the job?
SEO works best if it is done on a monthly basis to make sure your site pop up on the game. However for people with limited budget, there is always a month time service to boost your SERP once. A key to remember is always ask for full report at the end of the process.
- What is your payment policy?
Different providers offer different policy. Some requires full payment up-front; some can take first installment at the beginning of the job and take the remaining after job completion. Or you can also on pay-as-you-go basis, pay partial payment up front, get the result, and pay again for further work. Regardless which method you choose, always create a legal document to cater what work best for both parties.
Hope the above write up could give you basic ideas before you contact an SEO agency. Place your comment here for FREE Consultation